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“This web page has sponsored content which requires connecting toGoogle AdSense servers. Will you allow your browser to make thisconnection?â€
Imagine IE or Firefox giving you such a choice each time you load awebsite that carries Google Ads. Chances are high that you will clickNo and the website will load sans any advertisements.
While the above case is fictional, Adobe may be facing such a problem with their Ads for PDF program. (See “Bloggers Can Make Money from PDF“)
When you download an ad-enabled PDF file and load it inside Acrobator Adobe Reader, you’ll be shown the following security message and the ads are displayed only when the user clicks “Yes†not otherwise.
Since an in-built security feature in Adobe programs makes it soeasy for the end user to turn off the display of ads, eBook creatorsmay find it a bit to generate decent advertising revenue from their PDFcontent.
Maybe Adobe will have to release new Acrobat updates that willwhite-list the IP addresses of Adobe Ad servers so users will not beprompted every time they load an ad-enabled PDF - quite similar toproduct activation.
The other issue is that Ads are displayed only when the PDF filesare opened inside Acrobat or Adobe Reader 8.1 and above. PDFalternatives like FoxIt or web based PDF viewers won’t display the ads - they are like viewing an AdSense enabled site inside Lynx that doesn’t understand JavaScript.
To test all this yourself, download True Films - an ad-enabled PDF eBook from Kevin Kelly. Thanks John.
Adobe is one of those companies that has more than 1 problem to think about. It was bad enough they bought out Macromedia but they inflate EVERYTHING they make. Acrobat Reader 6 was about 9MB and I believe was still owned by MM. It was simply to the point and worked well. Now, Reader 8 or 9 (w/e it is) is over 60MB (40 if you delete temporary files). No matter how good your computer is, Reader always go a little slow on you with a high quality PDF. All I want is a PDF reader that can also be built into Opera without the extra stupid features nobody cares about so it'll go smoother on a decent computer (2.4GHz 3800+ Athlon). Adobe needs to tone down their "professionalism", especialy when it comes to free stuff.
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