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CES 2008: BT is first 360 IPTV partner
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Mon Jan 07, 2008 3:03 pm Reply and quote this post
Xbox 360 to get BT Vision this summer
Microsoft and BT have announced that Xbox 360 owners will be able to access IPTV service BT Vision this summer.
The service will offer "hundreds of movies and thousands of hours"of sporting events, TV programming, music videos and other digitalservices for users with a BT Broadband connection.
"We are pleased to partner with Microsoft to deliver a trulycompelling connected entertainment experience to our customers," saidDan Marks, CEO of BT Vision.
"For the first time consumers in the UK will be able to experiencethe advantages of an advanced TV service together with the benefits ofnext-generation gaming.
"Our aim is to provide BT Vision on multiple platforms — givingcustomers greater convenience, control and flexibility over what theywatch, when they watch and how they watch TV. It also means that we areable to potentially expand our BT Vision customer base by tapping intothe popularity of Xbox 360," he added.
BT Vision customers will be able to access the service via Xbox 360or set-top box. Xbox Live features will be integrated into the service,allowing users to send and receive messages while playing games orwatching TV content.
"This is an exciting moment in home entertainment," said EnriqueRodriguez, corporate vice president of the Connected TelevisionDivision at Microsoft.
"Last year at CES, we announced Xbox 360 on Microsoft Mediaroom as apowerful platform capable of enabling new entertainment experiences forconsumers, and we are pleased to team with BT to bring this service tomarket.
"Together we are enabling BT Vision customers to be the first in theworld to enjoy this next-generation TV and gaming entertainmentexperience," added Rodriguez.
BT works with all three console manufacturers in the UK on a number of gaming related partnerships.
Nintendo and BT launched Wi-Fi Connection hotspots for the DS in more than 600 retail stores across the country in 2006, and last year it revealed a partnership with Sony for the PSPs Go! Messenger service.

Contributed by Editorial Team, Executive Management Team
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