User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Company Comes Up With 'Hybrid' Hamburger
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in General Discussion, including Off Topic, Current Affairs
Post new topic This topic is locked: you cannot edit posts or make replies.
Tue Jun 27, 2006 10:05 pm Reply and quote this post
Company Comes Up With 'Hybrid' Hamburger

By JIM SALTER
AP Business Writer


AP Photo

Other News Video

ST. LOUIS (AP) -- What's a health-conscious burger lover to do? The real thing tends to have too many calories and too much fat, but meatless burgers seem to lack the flavor and consistency of real beef.

St. Louis-based Solae LLC has come up with a solution, a patent-pending invention called SoleCina that involves both the process and the ingredients to produce either a "hybrid" meat - part soy, part real meat - or a completely meatless food that tastes like chicken, beef, pork or turkey.

The company said both versions taste - and feel to the mouth - much like real meat, but are much healthier. For example, a hybrid burger dubbed the "Better Burger" by Solae has two-third the calories and half the fat and saturated fat as a burger of comparable size.

SoleCina has been in the works for a decade. Details were introduced this week at a gathering of food scientists and technologists in Orlando, Fla.

Solae is a $1 billion food innovation company that specializes in soy protein - the company has more than a 50 percent share of the world's isolated soy protein food ingredient market. It makes soy-based ingredients found in hundreds of grocery store products, including food bars, beverages, snacks and meatless alternatives.

Solae is not saying which manufacturers will use the technology, but products using SoleCina are expected to be on the market by the end of the year.

"This is a game-changing innovation with the potential to greatly enhance how our customers satisfy changing consumer needs," Solae President and Chief Executive Officer Tony Arnold said.

SoleCina converts a blend of vegetable and meat protein into a meat substitute or hybrid with the consistency of cooked, whole-muscle meat, said Jonathan McIntyre, Solae's vice president of research and development.

"You would be hard-pressed to take a look at this product and have any idea it's anything other than what you're used to in a cutlet, a flank steak, that type of product," McIntyre said. "You get the chewiness and mouth-feel quality."

You also get a healthier meal. McIntyre said soy is the only plant-based protein with a protein quality equal to that of meat, milk and eggs. It is also rich in iron and vitamin B, and is cholesterol free.

Marcia Mogelonsky, senior research analyst for the market research firm Mintel International in Chicago, said Solae's product could be a boost for the meat substitute industry that has stagnated in recent years.

"There are a lot of people who try to cut back on meat," Mogelonsky said. "Just think - if half your meat is soy, you can have twice as many portions.

"But the biggest problem with soy has always been taste and the mouth feel. If they've really overcome that, they've come a long way."

On the Net:
Solae LLC: http://www.solae.com

Contributed by Thomas Lohse, iVirtua Ultimate Contributor
30700 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Wed Jun 28, 2006 5:37 am Reply and quote this post
Why not just make burger-flavoured water? Or vegetables that taste like beef? Nothing beats the real thing....

Quote:
"There are a lot of people who try to cut back on meat," Mogelonsky said. "Just think - if half your meat is soy, you can have twice as many portions."


If half your meat is soy, and you have double the portion, then you will receive more crap than having just one portion of meat. Example:

Soy Burger (two portion):
2 X (0.5 Kg Beef + 0.5 Kg Soy) = 2.0 Kg of stuff

Regular Burger (one portion):
2 X (1 Kg Beef) = 1 Kg of stuff

So much for reducing intake. If a soy burger had exactly half the meat of a regular burger, you would not actually "cut back on meat" - you would have the same amount of meat, plus soy. Obviously Mr. Mogelonsky did not take maths at school. Or science. Or cooking.

Which means he is probably a businessman - undoubtledly the most qualified kind of person to distribute advice on dieting, food and life in general. We should all trust him , and go out and buy his marvellous new "soy burgers", because that will generate even more revenue for his business, which will undoubtedly go towards covering R&D costs for this latest engineering marvel.

Oh, and one more thing, soy is very high in protein, as is beef. What is the point in eating so much protein if you are not an athlete or bodybuilder? Simple, it generates profit for Solae.

Contributed by Andy, Editorial, Marketing & Services Team
19277 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Sun Jul 02, 2006 7:31 pm Reply and quote this post
I want beef, for the beefs sake, not for the ammount!

Soya sucks in taste imo...

Contributed by Jakob, Executive Management Team
29093 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Fri Jul 07, 2006 3:48 pm Reply and quote this post
Quote:
If half your meat is soy, and you have double the portion, then you will receive more crap than having just one portion of meat. Example:

Soy Burger (two portion):
2 X (0.5 Kg Beef + 0.5 Kg Soy) = 2.0 Kg of stuff

Regular Burger (one portion):
2 X (1 Kg Beef) = 1 Kg of stuff

So much for reducing intake. If a soy burger had exactly half the meat of a regular burger, you would not actually "cut back on meat" - you would have the same amount of meat, plus soy. Obviously Mr. Mogelonsky did not take maths at school. Or science. Or cooking.


No need for an analysis, this is just some soya-freak eating some flavoured-beef-substitute shit;
a) if your a Vegetarian don't bother with Meat-Substitution, you chose not to eat it... So eat nuts or pulses...
b)If you want extra portions of things, or feel the need to, your either American or Obese.  

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   This topic is locked: you cannot edit posts or make replies.


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact