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I found this quite interesting; I have seen the logo by a few peoples names, and I looked in to it.
i’m is a new initiative from Windows Live. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.
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We've set no cap on the amount we'll donate to each organization. The sky's the limit.
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So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.
I like the idea so I'm signing up to i'm! You can even choose the organisation here:
http://im.live.com/Messenger/IM/Causes/
All you need is Windows Live Messenger 8.1 and a live account... Its all free! Try it out!
Once you are signed up:
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It's simple to join the i’m initiative if you already have version 8.1 of Windows Live Messenger.
From your Contacts window, click the arrow next to your name and select "Options".
Next to your name, type one of the following codes, including the asterisk, for the cause you'd like to support. Text Code Cause
*red+u American Red Cross
*bgca Boys & Girls Clubs of America
*naf National AIDS Fund
*mssoc National MS Society
*9mil ninemillion.org
*sierra Sierra Club
*help StopGlobalWarming.org
*komen Susan G. Komen for the Cure
*unicef U.S. Fund for UNICEF
I think I might try ninemillion.org first, what are you going to sponsor?