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A Google executive has confirmed the existence of one of its best-kept secrets. The advertising giant is designing a mobile phone, according to the company's Iberian chief.
(Google has announced some fairly conventional advertising programs recently, including "dead media" such as print.)
TheRegister.co.uk wrote:
Mobile advertising placement offers marketeers all kinds of incentives for punters to visit a store. Rather than taking a cut from the click throughs, Google could bargain for a slice of the transaction. So, you search for "coffee", find a cafe, and redeem a virtual coupon. And the marketer has a relationship with the customer.
This is a familiar, almost ancient scenario, and it's failed to take off for several reasons. But not least the retailer (in this case, our cafe) is reluctant to cede control to the referrer (in this case, Google). Google has already experimented with coupons for people who find a store using its regular Maps service. But that's not specifically mobile.
Google's phone is unlikely to generate the media hype induced by the iPhone - which outside the style-starved USA looks like a toy in search of a wealthy fool. But if Google can strike the right commercial balance, it may well prove to have a far deeper and longer lasting significance for commerce.
Spanish IT site Noticias quotes Isabel Aguilera, Google's chief for Spain and Portugal, as explaining the move as a way of extending the "information society" (translation: Google's advertising business) into less developed countries.
The Google Phone would probably integrate a lot of useful syndication, but Id be more inclined to think it is a Google Phone OS than a piece of hardware. It has really loads of potential... any ideas guys?
Google Inc is building software to run services on mobile phones rather than gearing up to build its own phone, as many industry sources have speculated, one Wall Street analyst said on Thursday.
Piper Jaffray analyst Gene Munster said in a research note to clients that Google appears to be building software for Web search on mobile phones and location-finding services to work with Apple Inc's iPhone and other mobile phones.
Quote:
"We believe Google is working with, not against, Apple in the mobile world," Munster said.
In recent months, various reports have described how Web search leader Google could be developing a 'Gphone'--a low-cost, Internet-connected phone with a color, wide-screen design. Newspaper and blog reports in recent months have Google shopping its phone design to potential mobile phone manufacturing partners in Asia.
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