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Analysts are claiming that because of the Vista upgrades and various factors such as price of the OS and hardware upgrades, Apple will gain in popularity as the alternative OS.
n a report issued on Monday, Hoopes and financial analyst Michael Lew argue that Apple hardware sales will benefit from the "Vista tailwind," from the imminent release of Apple's new operating system, Leopard (Mac OS X 10.5), and from the upcoming availability of Adobe's Creative Suite 3 (CS3).
Quote:
"We think Vista has established a 'hardware upgrade' mind-set among PC users," the report states. "Meanwhile, Apple's strong retail store presence; all the buzz around the iPhone, the hugely successful iPod/iTunes combo; and Apple's popular Mac ad campaign are likely to combine into a 'maybe I should buy a Mac' decision. In other words, we expect Apple to be a significant beneficiary of the Vista marketing effort."
"That's a legitimate question, especially with Apple's virtualization approach," says Tim Bajarin, president of consulting firm Creative Strategies. "But there's no doubt Apple could be very aggressive with a switch campaign and use that to lure PC buyers to the Mac platform."
Information Week reports...
Quote:
Whether or not a notable number of people really are switching from PC to Mac, Microsoft stands to benefit Apple marketing as well. Apple customers who want to run Windows using virtualization software like Apple's Boot Camp, Parallel's Desktop for Mac, or VMware's Fusion will also be Microsoft customers, at least in the short term, since they will have to purchase a copy of Windows.
Are you switching to Apple from XP instead of vista?
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